HALE & HEARTY FOOD DIARY — FACT SHEET
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ONE LINE
A supportive food diary for iPhone and Apple Watch. Body awareness, not calorie obsession.

SHORT DESCRIPTION (about 50 words)
Hale & Hearty is a food diary that stays on your side. Log a meal by describing it, photographing it or scanning a barcode, and see how what you eat connects to how you sleep, move and feel. No food is "bad", nothing you enjoy is penalised, and every suggestion is something to add, never something to cut.

LONGER DESCRIPTION (about 120 words)
Most food apps keep score against you. Hale & Hearty doesn't. You log meals, water, supplements and how you feel, and the app reads them alongside your sleep, movement and cycle from Apple Health. Its Nutrition Support Index only ever builds as you nourish yourself; it never drops because you ate something indulgent. Ask Hale, the built-in assistant, answers questions only your own diary can answer, like "did I get enough iron today?" or "why am I so tired this week?", checks a restaurant menu against your allergies, and writes recipes around what you can eat. Goals adapt to 16 health conditions, symptom patterns are shown as correlations, never verdicts, and everything works from your wrist, a widget or Siri.

FACTS
Name ............... Hale & Hearty Food Diary
Developer .......... Stribog IT Solutions Private Limited, India
Co-founder ......... Pooja Sambare, who started the app to find what was behind her own bloating
Launch date ........ 28 October 2026
Platforms .......... iPhone (including iPhone Duo) and Apple Watch
Integrations ....... Apple Health, Siri, Shortcuts, widgets, Control Center, Action button
Category ........... Health & Fitness
Age rating ......... 16+
Price .............. Subscription: US$8.99 a month or US$59.99 a year, with a free trial
                     (1 week monthly, 2 weeks yearly). A subscription is required to use
                     the app after the trial. Prices vary by country. Family Sharing for
                     up to six people.
Website ............ https://hale.stribog.com
App Store .......... https://apps.apple.com/app/id6804221804 (live from 28 October)
Press contact ...... info@stribog.com

KEY FEATURES
- Describe it, snap it or scan it: a sentence, a photo or a barcode becomes a logged meal with its nutrients.
- Nutrition Support Index: a day that only builds. Low, Building, Supported, Highly Supported, in words, not a score.
- Ask Hale: answers from your own logs, sleep and cycle; checks menus ("You can eat", "Worth asking", "Sensitive to"); writes recipes around allergies.
- Goals that know your health: nutrient targets adapt to 16 conditions, including anaemia, PCOS and high blood pressure, and explain why.
- With Apple Health: sleep stages, movement, water and cycle phase sit beside what you ate, and suggestions fit the day you're having.
- Symptoms and patterns: log how you feel; see which foods tend to turn up alongside it. Correlation, never causation.
- Apple Watch, widgets and Siri: log water, a meal, a symptom or a supplement without opening the app.
- Weekly and monthly recaps, plus plain-language reads on fibre, sleep, hydration and the cycle.

PRIVACY
- No account, no analytics, no ads, nothing sold.
- Logs live on the device and in the user's own private iCloud; the developer cannot read them.
- AI features ask permission first. Requests pass through a relay that stores nothing, to providers that don't keep requests or train on them.

NOT MEDICAL ADVICE
Hale & Hearty is a wellness tool, not a medical device. It does not diagnose or treat any condition.
